Meet Aaron Piotter
Sonoma native Aaron Piotter discovered a deeply personal opportunity when presented the opportunity to become head winemaker of Bear Flag Wine. Launching the brand provided Aaron the chance to represent his hometown with perhaps its best-known varietal.
“California’s remarkable, persistent heat and cooler nights push Zinfandel into the ripe, jammy berry spectrum. This region is known for making amazing Zinfandel, and some of the top, if not the best, wineries who specialize in this variety are in Sonoma County,” he says.
Aaron and his wife love going on adventures with their two children in Sonoma. They enjoy spending time with his parents, eating meals in their backyard under giant cork oak and fig trees and taking hikes in the Eastern hills of Sonoma - the same hillsides where Zinfandel was first planted in the region 160 years ago.
"I guess my roots are similar to Zinfandel in that Sonoma is where they established and still call home."
In 2019, those roots spread as Aaron tapped into his more than 20 harvests in California vineyards to help Bear Flag claim new territory. Under his guidance, the brand introduced a Sonoma County Cabernet Sauvignon and a Eureka! Red Blend that features a variety of grapes from several Northern California vineyards. Each new wine provides the opportunity to revisit a turning point in California history while celebrating new chapters in Bear Flag Wine’s future. And that suits Aaron just fine.