Forged by Rebels & Visionaries


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Sonoma Roots

Born and raised less than a mile from where the original Bear Flag was created, Aaron Piotter is deeply engrained in Sonoma County. He understands this dynamic, growing region and what it takes to craft a truly authentic California Zinfandel.

Meet Aaron Piotter

Following his graduation from University of California, Davis, Aaron worked his first harvest in Napa Valley before returning to Sonoma. Having now worked more than 20 vintages in the vineyards of California, Aaron is excited by his next adventure as winemaker for Bear Flag. A deeply personal project, Bear Flag allows Aaron to represent his hometown with perhaps its best-known variety.

“California’s remarkable, persistent heat and cooler nights push Zinfandel into the ripe, jammy berry spectrum. This region is known for making amazing Zinfandel, and some of the top, if not the best, wineries who specialize in this variety are in Sonoma County,” he says.

Aaron and his wife love going on adventures with their two children, who were both born in Sonoma, and are excited for their local roots to continue spreading. With his family still residing in Sonoma, they enjoy spending time with his parents, eating meals in their backyard under giant cork oak and fig trees and taking hikes in the Eastern hills of Sonoma - the same hillsides that were deemed ideal for Zinfandel 160 years ago.

"I guess my roots are similar to Zinfandel in that Sonoma is where they established and still call home."
Aaron Piotter,
Bear Flag Winemaker